Conversion Rate« Back to Glossary Index
Conversion Rate is an extremely important metric that you need to monitor in your own business. It is the rate of which someone who comes to a webpage takes the desired action (such as purchase from a sales page or opt-in on a squeeze page).
To find your conversion rate you divide your total conversions by the number of people who have come to the page.
# of Conversions / # of Visitors = Conversion Rate
This is an example to help you better understand:
You have just built a new sales page. On launch day a total of 1,000 people go to the sales page. Out of those 1,000 people 50 purchase. Your conversion rate is .05 or 5%.
50 (# of people who converted) / 1,000 (# of people who landed on page) = .05 or 5%
The goal is to get your conversion rate as high as possible.