Guest Post« Back to Glossary Index
A guest post (or guest posting) is a back linking and traffic driving strategy used by bloggers. The basic idea is to find blogs that your target audience is already on and writing an article that is posted on the blog.
This does 2 things:
- Establishes yourself as an authority in the eyes of your target audience on someone else’s blog. Which you then hopefully are able to siphon back to your own blog.
- Provides you with a very high quality backlink from a popular competitor in your niche that will boost your SEO.
The toughest part of guest posting is finding worthwhile blogs to guest post on and then talking the blog owner into letting you post a guest post on his/her site.
Here is a guide on how to do exactly that: The Ninja Guide to Getting 20 Guest Posts in 2 Months